Constant innovation is at the core of our business. It’s what makes us an industry leader and it’s what enables us to deliver extraordinary experiences for our fans and partners.
We’re investing heavily in esports because we see the rapid growth of fandom globally and are posed to capitalize on that phenomenon. We introduced a gaming wall to our arena and hosted live esports tournaments for fans – and will soon be opening District E presented by Ticketmaster, a 14,000 square foot live-event theater offering a 365-day-a-year, series of immersive experiences in esports, music, event programming, and community events.
We’re leading the way on sport betting, adding real-time data to in-game and in broadcast so fans can bet smart and enjoy the sports they love in completely new ways. And in 2020, we opened the first ever, in-arena sportsbook in the US – partnering with Caesars Entertainment and have since opened a permanent location, expanded that location and added award winning chef, Guy Fieri, to create a destination culinary experience within the book.
Our Athlete Performance team leverages best-in-class data systems, technologies and tools to help our team’s gain the extra edge.
And we’ve invested in the latest LED and videoboard technology to help redefine the live experience and offering brand partners incredibly powerful opportunities to connect with our large and passionate audiences.