First-of-its-kind venture combines unmatched linear and digital distribution expertise to help teams thrive in evolving regional media landscape
Washington, D.C. and New York, NY (July 9, 2025) – As the sports media environment rapidly evolves and the industry navigates shifting viewer behavior, Monumental Sports & Entertainment (MSE) and ViewLift announced today the creation of a comprehensive broadcast and streaming solution built to meet the local distribution needs of professional sports teams across the U.S. This trailblazing initiative is set to formally launch this fall.
This strategic alliance brings together two powerhouses in the sports media industry. MSE is recognized as one of the most influential enterprises in media across the professional sports landscape. MSE was honored in late June as the Sports & Entertainment Company of the Year for Engagement Excellence at the 2025 Hashtag Sports Awards and its flagship regional media platform, Monumental Sports Network (MNMT), took home Broadcast Team of the Year honors. MSE owns and distributes the local broadcast rights for the Washington Capitals (NHL), Washington Wizards (NBA), Washington Mystics (WNBA), and Capital City Go-Go (NBA G League) via MNMT, maintains league-level media committee representation across all its teams, and operates one of the largest in-house production teams in the NBA, NHL, and WNBA.
ViewLift is a digital solutions provider with deep live video distribution expertise, recognized this year as a Power Player in Sports Streaming by Sports Business Journal, and Broadcast or Media Company of the Year by IABM for 2024. Powering platforms for sports and media brands worldwide, ViewLift provides content management, multi-platform distribution, real-time analytics and flexible monetization models, creating scalable streaming experiences optimized for audience engagement and revenue.
Together, the two organizations are offering their services to create bespoke, fully-delivered, and future-ready solutions for sports teams and ownership groups navigating a fragmented and constantly changing distribution environment for local media. Whether teams are seeking expertise around linear television reach, direct-to-consumer (DTC) streaming, or a hybrid model, MSE and ViewLift can deliver an integrated toolkit that includes: