Monumental Sports & Entertainment (MSE) to leverage DriveLine’s high-impact audience intelligence to maintain its best-in-class and digital-first fan experience.
TAMPA, Fla. – October 24, 2023 — DriveLine, a groundbreaking audience intelligence solution, and Monumental Sports & Entertainment (MSE), America’s leading sports & entertainment family, today announce ‘Meet Me at District E’. This innovative campaign leverages the power of DriveLine’s ability to segment and target unique audiences based on their visitation habits to ignite fan attendance to MSE’s newest venue, District E powered by Ticketmaster, located adjacent to Capital One Arena in downtown D.C.
“Our partnership with DriveLine will allow us to use custom audience intelligence to better understand our customers and provide offerings at District E that both excite our current fans and help us attract new guests,” says Erin Mitchell Martin, Vice President, Venues Marketing at Monumental Sports & Entertainment.
From the NBA to NHL to concerts and more, the campaign is designed to amplify the unrivaled array of sports and entertainment experiences MSE brings to fans across the DMV area; underscoring ways teams and venues can capitalize on an insight-driven approach – the curation and targeting of their own custom visitation audiences to significantly improve their fan experience and event attendance.
“District E powered by Ticketmaster is a first-class venue, and we are confident our audiences will support MSE’s efforts to deliver a premium food and beverage experience to their fans, guests, and visitors,” says Peter Sayer, Chief Executive Officer of DriveLine.
On October 26th at 10:00 am PT/1:00 pm ET, DriveLine will host a joint webinar “Reach Audiences That Matter,” a fireside chat on audiences and visitation designed to help marketing teams understand how to harness the power of custom audience creation in collaboration. The discussion will feature Erin Mitchell Martin, Vice President, Venues Marketing at Monumental Sports & Entertainment and Askia Underwood, Chief Growth Officer of DriveLine. To register to attend, visit: REGISTRATION PAGE.
DriveLine is a groundbreaking audience intelligence solution for brands and agencies looking to reach mobile-first audiences, revolutionize their audience targeting strategy and future-proof paid media outcomes. With DriveLine, marketers can create, target and reach relevant custom audiences across 250 million mobile devices, and gain actionable insights on their audience movement and behavior without the use of any personally identifiable information.
DriveLine solves the problem of diminishing audience insights and targeting capabilities due to privacy concerns and walled gardens, and enables businesses to reach relevant target audiences through mobile display and video advertising. Learn more at: driveline.ai.
About Monumental Sports & Entertainment:
Monumental Sports & Entertainment is America’s leading sports and entertainment family. Our people, players, teams, and events bring excitement and joy to millions. We invest and innovate to consistently raise the game so we can deliver extraordinary experiences that will inspire and unite our community, our fans, and our people. To learn more, please visit monumentalsports.com.