MSE’s NBA and WNBA Teams Welcome First Exclusive Partnership with Nation’s Largest Used Car Retailer
Washington, DC – Monumental Sports & Entertainment (MSE), owner and operator of the Washington Wizards, Washington Mystics and Capital One Arena, today announced CarMax, the nation’s largest buyer and seller of used cars, as a new partner. CarMax is now the first official used auto retail partner for both teams and the arena in a multi-year agreement.
As official partners, MSE and CarMax will connect their brands to build lasting relationships and engage with fans and customers in the region through in-arena activations, social media features, and enhanced opportunities to interact both digitally and in person. The partnership will increase brand awareness with new CarMax signage takeovers on all three LED networks in Capital One Arena, one of the highest-trafficked arenas in the country. Fans will also be able to connect with CarMax through exclusive features on Monumental Sports Network.
“We are proud to launch this exciting new partnership with CarMax,” said Patrick Duffy, Senior Vice President of Global Partnerships for Monumental Sports & Entertainment. “It makes it extra special that CarMax, with their headquarters in Richmond and multiple locations in the D.C. area, makes such a strong impression regionally as well as nationally.”
The scope of the partnership also includes new CarMax permanent marquee signage at the scorer’s table courtside position for Wizards games, and other dominant TV-visible signage. The Washington Wizards Radio halftime show will be known as the “CarMax Halftime Show” and will include the CarMax “Road Ahead” segment discussing the Wizards upcoming schedule on the road. Wizards and Mystics away games will include a new social media content series titled “On The Road,” allowing fans to see exclusive behind the scenes content of their favorite players as they travel during the season.
“We’re excited about the new heights we can reach with CarMax as our partner,” said Alycen McAuley, Mystics Senior Vice President of Team Services. “Pairing our region’s beloved WNBA team with CarMax, a nationally recognized brand and strong supporter of women on and off the court, allows our like-minded brands to elevate the experience for both fans and customers.”
This dynamic new relationship with CarMax marks the third largest current partnership for the Mystics. Mystics game-day broadcasts will now include custom CarMax features, including statistical analysis and an in-depth look at the key players that helped power the Mystics on the court. The “Call Your Shot” feature will highlight a moment the Mystics took control of the court reinforcing CarMax’s brand message – empowering customers to take charge of their car buying and selling experience. Additionally, the “On the Road to Success” broadcast feature will preview matchups for upcoming games with a helpful breakdown of what to look for from the team.
“CarMax has been an active community member in the D.C. region for nearly 25 years and we look forward to making an even greater impact through this partnership,” said Jim Lyski, CarMax executive vice president and CMO, who oversees corporate strategy, marketing and product at CarMax. “We are excited to join Wizards and Mystics fans on game day and provide an exceptional experience – both in-person and digitally – just as we do for our customers.”
In addition to the partnership with MSE, CarMax has been the official auto retailer of the NBA and WNBA since 2020. In September 2021, CarMax announced its first WNBA team partnership with the Phoenix Mercury, and has supported sponsorships with the NBA’s LA Clippers, Portland Trail Blazers and Golden State Warriors.
CarMax has had a long-term presence in the region since their first store opened in Dulles in 1998. Today, CarMax has six stores in the DC area and more than 220 locations nationwide. CarMax’s headquarters is in Richmond, Virginia, a straight shot down I-95 from Mystics home games at Entertainment and Sports Arena and Wizards home games at Capital One Arena in Washington, DC. The partnership will help engage fans throughout the DMV region and across the country given CarMax’s national reach.
About Monumental Sports & Entertainment
Monumental Sports & Entertainment is America’s leading sports and entertainment family. Our people, players, teams, and events bring excitement and joy to millions. We invest and innovate to consistently raise the game so we can deliver extraordinary experiences that will inspire and unite our community, our fans, and our people. To learn more, please visit www.monumentalsports.com.
CarMax, the nation’s largest retailer of used autos, revolutionized the automotive retail industry by driving integrity, honesty and transparency in every interaction. The company offers a truly personalized experience with the option for customers to do as much, or as little, online and in-store as they want. CarMax also provides a variety of vehicle delivery methods, including home delivery, express pickup and appointments in its stores. During the fiscal year ending February 28, 2021, CarMax sold more than 750,000 used vehicles and more than 425,000 wholesale vehicles at its in-store and virtual auctions. In addition, CarMax Auto Finance originated more than $6 billion in receivables during fiscal year 2021, adding to its near $14 billion portfolio. CarMax has more than 220 stores, 27,000 associates, and is proud to have been recognized for 17 consecutive years as one of the Fortune 100 Best Companies to Work For®. For more information, visit www.carmax.com.