MSE and Gensler’s breakthrough design will redefine real-time engagement at next-generation arena in downtown Washington, D.C.
Washington, D.C. (September 16, 2025) – Monumental Sports & Entertainment (MSE) announced today that Visibowl™ – an immersive digital viewing experience for the arena concourse – has been named a finalist in the Fast Company Innovation by Design Awards for 2025 in the Experimental and Conceptual Design category.
Visibowl, an industry-first innovation developed through a groundbreaking partnership between MSE and Gensler, completely reimagines the way spectators will connect with live events in MSE’s brand-new arena in downtown Washington, D.C. This cutting-edge solution replaces traditional concourse walls with over 500 feet of immersive digital displays, bringing the action directly to fans as they move through the venue. By dissolving physical and psychological barriers between the seating bowl and concourse, Visibowl ensures spectators never miss a moment—even when away from their seats. High-resolution, real-time camera feeds broadcast live on these massive digital boards, keeping fans connected to the energy of the event from anywhere in Capital One Arena.
“Visibowl is a first-of-its-kind design that will transform how audiences engage with live events,” said Jim Van Stone, President of Business Operations at MSE. “By seamlessly blending architectural ingenuity with fan-focused technology, it’s poised to set a new global standard for real-time spectator immersion and will serve as a cornerstone of our brand-new arena’s $800 million+ transformation.”
Now in its 14th year, the Innovation by Design Awards celebrate the designers and businesses addressing today’s most urgent challenges while anticipating the problems of tomorrow. The program is one of the most prestigious design competitions in the industry, spotlighting work that exemplifies originality, beauty, sustainability, user insight, cultural significance, and measurable business impact.
“Visibowl is far beyond something you just look at. It is an experience multiplier for guests of all levels that turns the in-between moments like grabbing food or heading to your seat into part of the experience, not a break from it,” said Andrew Jacobs, Design Director at Gensler. “Digital integrations like Visibowl are what the future of arena design is all about: where technology and architecture work together to amplify a collective experience.”
Honorees were selected by a panel of leading designers, business executives from leading organizations, and Fast Company editors, and will be featured in the fall issue of Fast Company magazine on newsstands September 23, 2025.
“The Innovation by Design Awards celebrate bold ideas and work that proves design is a true driver of business and societal progress. This year’s honorees show how creative thinking can unlock new markets, build stronger organizations, and deliver meaningful impact at scale,” said Brendan Vaughan, editor-in-chief of Fast Company.
Today’s announcement comes as Phase One of MSE’s sweeping venue transformation is nearing completion. MSE is taking a 360-degree approach to planning a high-tech, high-touch building that will serve millions of annual visitors for the next 25 years and set a new standard for fan experience and technological innovation.
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About Monumental Sports & Entertainment
Monumental Sports & Entertainment is one of the nation’s leading integrated sports and entertainment companies and is ranked as one of the most valuable globally. Our people, players, teams, and events bring excitement and joy to millions. We invest and innovate to consistently raise the game so we can deliver extraordinary experiences that will inspire and unite our community, our fans, and our people. To learn more, please visit monumentalsports.com.
About Fast Company
Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication Inc., and can be found online at www.fastcompany.com.
