Innovative partnership aims to preserve legacy of Monumental’s teams and venues through unique collectibles and fan engagement initiatives
Washington, D.C. (February 6, 2025) – Today, Monumental Sports & Entertainment (MSE) launched a robust new partnership with cllct, naming the premier collectible media and marketing services company the organization’s Official Cultural History and Collectibles Partner. Under the new relationship (the first of its kind in MSE history), cllct will employ their organization’s expertise to help MSE harness the potential of its teams and venues’ unique historical assets. The multi-year collaboration will be across the entire Monumental enterprise, including the NBA’s Washington Wizards, NHL’s Washington Capitals, WNBA’s Washington Mystics, and Capital One Arena.
As the Cultural History and Collectibles Partner, cllct will drive MSE’s collectibles operation, creating purposeful archiving processes and groundbreaking collectibles programs to spur increased fan engagement and new business for MSE. Throughout the partnership, cllct is set to create a range of one-of-a-kind exhibits and exclusive collectibles that will enhance the fan experience across various platforms.
“We are excited to welcome cllct to the Monumental Sports family through this unique collaboration that will help us bring our organization’s rich history to life in fresh, imaginative ways,” said Jim Van Stone, President of Business Operations and Chief Commercial Officer at MSE. “Through this partnership, we aim to not only preserve the legacy of our teams and venues, but also create meaningful, interactive experiences for our fans. The combination of cllct’s expertise in archiving and collectibles, along with their commitment to community engagement, will help us expand our reach, deepen fan connections, and celebrate the milestones that make our teams and organization special to so many people.”
cllct’s consultative services will combine both their cultural archival expertise and vast collectible experiences to ensure that MSE’s assets are preserved with the utmost care and positioned to drive ongoing engagement. The partnership is designed to evolve with the growth of MSE and its history, creating value over time across key areas such as:
Purpose-Driven Archiving: Supporting archival processes with a focus on leveraging historical assets for collectibles development and fan engagement opportunities
Collectibles Strategy Development: Designing and managing collectible programs that celebrate key milestones and events across MSE’s properties
Community & Brand Activation: Engaging fans with meaningful experiences that amplify MSE’s presence and legacy in the community
“Collectibles have never been more relevant, serving as a bridge between history, passion, and community. The partnership between cllct and Monumental Sports & Entertainment is a testament to the incredible momentum in the collectibles space—where fans aren’t just spectators, but active participants in preserving and celebrating sports history,” said Darren Rovell, founder of cllct. “As more brands recognize the power of collectibles in driving deeper engagement and cultural relevance, we’re excited to help Monumental tap into this energy, bringing untold stories to life and creating new opportunities for connection across generations.”
cllct will also work to produce limited-edition items for fans and collectors. These will include exclusive game-used collectibles from notable games or player milestones, player-signed memorabilia tied to key moments throughout the season, and pop-up collectible events and showcases across the DMV region, both in and outside of Capital One Arena, engaging both established collectors and younger fans.
Additionally, cllct will provide strategic consulting to MSE and its corporate partners, developing programs and activations that harness the passion of collectors to drive deeper engagement and brand affinity.
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Monumental Sports & Entertainment
Monumental Sports & Entertainment is America’s leading sports and entertainment family. Our people, players, teams, and events bring excitement and joy to millions. We invest and innovate to consistently raise the game so we can deliver extraordinary experiences that will inspire and unite our community, our fans, and our people. To learn more, please visit monumentalsports.com.
About cllct
cllct is the premier destination for collectibles culture, blending journalism, community engagement, and brand partnerships to shape the future of collecting. Headquartered in New York City, cllct delivers compelling stories, industry insights, and innovative experiences that connect collectors, fans, and brands across the globe. Learn more at cllct.com and on social media.
